History has a lot of stories to tell when it comes to life-defining decisions which ultimately changed the world. You can read some examples in textbooks or the internet. But, have you ever wondered how that particular history was made, the factors involved? With some, it’s because of a conflict of interest, disagreements, consequences of hasty decisions, a strategy, due to beliefs and so on. The thing is, someone, took the courage to make the first step simply because he/she wanted a better world.
FWD Life Philippines, one of the country’s fastest-growing insurers, today launched its “Blaze a Trail in the Arctic” campaign in conjunction with the FWD North Pole Marathon 2018, the world’s coolest marathon which will be held on April 9 this year. FWD is the marathon’s title sponsor.
FWD will sponsor ten (10) runners from six (6) countries across Asia who will showcase their passion and determination to take on extreme challenges and embrace this experience of a lifetime, traversing the 42-kilometer path with an average temperature of -30 degrees centigrade. The North Pole Marathon is recognized by the Guinness World Records as the “Northernmost Marathon on Earth”.