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Strong performance, stronger trust: SM Supermalls evolves for the next generation of customers

SM Supermalls delivered record revenues in the first half the year, expanding 8% to P41.8 billion from P38.6 billion. Its exceptional performance was driven by higher leasable space and tenant sign-ups, along with steady foot traffic. 

Total gross leasable area grew 3 percent to 5.1 million square meters from 5.0 million square meters, while the number of tenants rose 4 percent to 23,174 from 22,192. Average daily foot traffic was steady at 3.7 million.  

“Our growth reflects the enduring trust of our tenants and shoppers. Despite macroeconomic headwinds, they continue to find value in the variety of our offerings and the strong sense of community in our malls,” said SM Supermalls President Steven Tan. “This gives us confidence to keep investing in spaces and experiences that respond to their changing needs.”

SM’s Transformation Journey

Noting market demand for diverse and unique experiences beyond retail, SM enhanced its spaces with refreshed sports, leisure, and entertainment offerings. The mall operator sustained foot traffic through the addition of 41 Pickleball courts in its first-half inventory, bringing up the number of its courts to 102 courts across 32 properties nationwide.

On June 12, 2026, SM Supermalls also co-hosted the Galaxy Manila Marathon, the first-ever full marathon to take over EDSA, drawing over 25,000 runners across multiple categories.

On top of these, SM also emphasized its corporate purpose of driving value to its surrounding communities through sustainable facilities developed in its malls. From 100 Megawatt peak (MWp) solar power generated through its mall rooftop solar PV system, SM has increased its capacity to 122 MWp with further plans on expansion until the end of the year. SM also recently reached 100% coverage for free EV Charging Stations across all 90 of its malls at 203 EV charging stations.

Because of its sustained innovation and pioneering customer-centric vision, SM Supermalls was heralded as the Philippines’ Strongest Brand for the second year in a row by leading global brand valuation consultancy firm Brand Finance. Fueled by its strong customer, community, and advocacy initiatives, SM Supermalls scored a 95.3 out of 100 on the Brand Strength Index, surpassing its 2025 performance to retain its AAA+ rating in the Philippines 50 2026 report.


The next chapter of My SM

With these milestones, SM aims to sustain its customer-defined transformation through My SM—its five-year platform for evolving SM malls around the changing needs, lifestyles and aspirations of Filipino communities.

“Our growth plan for the rest of 2026 and beyond is to continue evolving for our customers. SM will keep building business momentum through the introduction of exciting new brands, cinema and entertainment acts, as well as leisure offerings that will sustain market interest. With the upcoming opening of our 91st mall, SM Nuvali, we are expanding our business footprint in the emerging growth corridor of South Luzon and Calabarzon with an innovative upscale mall concept never experienced in the Philippine market before,” said Tan.

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Business Talk

SM and PMAP Mega Job Fair, Creating an Employment Ecosystem

After being rescheduled to August 17–18 due to inclement weather in Metro Manila, the PMAP Mega Job Fair 2026, held in collaboration with SM Job Fair, pushed through at the SM City North EDSA Skydome—connecting jobseekers with employers, career coaches, upskilling opportunities, and employment support services under one roof. The two-day event brought together around 30 employers and hundreds of jobseekers, with several applicants hired on the spot (HOTS).

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7 Reasons to Discover the Women Strong Network Hybrid Trade Fair

The next great Filipino brand may be closer than you think. Behind every handcrafted accessory, woven textile, artisanal delicacy, sustainable fashion piece, and proudly Filipino product is a woman who dared to turn an idea into a business. Some are preserving generations of Filipino craftsmanship. Others are creating livelihoods for their communities. And some are already making the leap from trade fair booths to wider retail distribution.

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SM Supermalls Recognized for Culture, Consumer Insights, and Community Marketing at the Marketing Excellence Awards 2026

Great marketing goes beyond capturing attention—it creates genuine connections. At SM Supermalls, every campaign begins with understanding the communities it serves, from celebrating local culture and uncovering consumer insights to creating launches that reflect the identity of a place.

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Building a Sustainable Local Cacao Business: Lessons from a Women-Led Village Enterprise

Chocolate fever is sweeping the globe. From the rise of premium chocolate trends in Europe to the viral “Dubai chocolate” phenomenon on social media, cacao has once again ascended as a high-value commodity. Yet cacao is far from a new crop in the Philippines. Introduced during the Spanish colonial period, it has long been woven into Filipino culture through traditional products such as tablea and tsokolate de batirol. Today, chocolate is no longer just a confectionery staple, it is a premium product that reflects origin, craftsmanship, and sustainability.

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Over 21,000 Filipinos Access Job Hiring and Upskilling Opportunities

SM Supermalls in collaboration with the Department of Labor and Employment (DOLE) strengthened their long-standing partnership to once again transform malls into venues of opportunity, hope, and new beginnings through the nationwide Araw ng Kalayaan Job Fairs mounted across 20 SM malls nationwide, bringing together over 800 employers and over 21,000 job seekers, with more than 1,900 hired on the spot—highlighting the continued impact of accessible, community-based employment initiatives that help Filipinos move forward.

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Business Talk

SM and DOLE Bring Freedom Through Opportunities this Philippine Independence Day

As the nation celebrates the 128th Philippine Independence Day, SM Supermalls and the Department of Labor and Employment (DOLE) continue their long-standing partnership to bring meaningful employment opportunities closer to Filipinos.

This June 12, SM and DOLE will simultaneously mount Araw ng Kalayaan Job Fairs across 20 SM malls nationwide, bringing together employers, government agencies, and thousands of jobseekers in one of the country’s largest coordinated Independence Day hiring initiatives.

For decades, SM and DOLE have worked hand in hand to make jobs more accessible to communities nationwide. The strength of this partnership was evident during the Labor Day Job Fairs last May 1, when DOLE organized simultaneous job fairs in 15 SM venues, supporting more than 17,000 jobseekers and resulting in over 1,000 hired-on-the-spot (HOTS).

The momentum continues in 2026. From January to May alone, the SM-DOLE partnership has already mounted 66 job fairs, served more than 57,000 jobseekers, which led to over 6,000 hired-on-the-spot, helping thousands of Filipinos take meaningful steps toward employment.

Jobs Today, Skills for Tomorrow

Beyond hiring, this year’s Araw ng Kalayaan Job Fairs will also feature upskilling opportunities in partnership with DICT, TESDA, Jobstreet, and industry partners. Job seekers can explore learning opportunities in AI, cybersecurity, digital marketing, data analytics, virtual assistance, and other in-demand skills designed to improve employability and prepare them for the future of work.  

Real Opportunities. Real Stories.

Behind every successful job fair are stories of hope and transformation.

One hired-on-the-spot applicant shared, “Nung sinabi po sakin na Hired on the Spot po ako sobrang saya ko po. Kasi magkakaroon na po ako ng trabaho para sa anak ko.”

Another successful applicant said, “Ngayon natanggap na po ako sa Hypermarket, magiipon lang po, para ‘pag nakaipon na po pwede na po ulit makapag-aral.”

For SM Supermalls, the impact goes beyond filling vacancies. “Through our Job Fairs, we create access to jobs, skills, and brighter futures. Every applicant hired and every opportunity created reflects our commitment to helping Filipinos move forward,” SM Executive Vice President Joaquin San Agustin shared.

More Than a Job Fair

The Independence Day Job Fairs are designed as a one-stop employment hub. Beyond job opportunities, applicants can access government support services from NBI, SSS, PhilHealth, Pag-IBIG, DOLE and PESO offices, and other partner agencies, helping streamline employment requirements and make the application process faster and more convenient.

Jobseekers are encouraged to bring multiple copies of their resume, valid IDs, a ballpen, and relevant credentials. Many participating employers will conduct on-the-spot interviews and may offer immediate hiring opportunities.


Find the Nearest June 12 – Araw ng Kalayaan Job Fairs near you:

  • SM Megamall
  • SM City Marikina
  • SM Center Sangandaan
  • SM City East Ortigas
  • SM City San Lazaro
  • SM Center Las Piñas
  • SM City Sucat
  • SM City Rosales
  • SM City La Union
  • SM City Laoag
  • SM City Tuguegarao
  • SM City Bataan
  • SM City Telabastagan
  • SM City San Jose Del Monte
  • SM City Dasmariñas
  • SM City Legazpi
  • SM City Bacolod
  • SM Seaside City Cebu 
  • SM CDO Downtown Premier
  • SM City Davao

More Opportunities Throughout June

The nationwide effort continues with 17 additional SM Job Fairs scheduled across the country throughout June, including special industry-focused and sector-specific hiring events.

  • June 3 – SM City Tuguegarao​
  • June 7 – SMX Davao – SM Lanang Premier ​(Tourism companies)
  • June 9 – SM City Baliwag​ (STI job fair)
  • June 9 – SM City Davao (ICT companies)​
  • June 11 – SM City Valenzuela​
  • June 11 – SM City Bacoor​
  • June 11 – SM City San Mateo​
  • June 11 – SM City Iloilo​
  • June 16 – 17 – SM City Novaliches​ (QC University job fair)
  • June 16 – 17 – SM City Iloilo (ICT companies)​
  • June 17 – SM City Calamba​
  • June 18 – SM City Bacolod​
  • June 18 – SM City Daet​
  • June 19 – SM City Baliwag (NU Job Fair)​
  • June 25 – SM City Trece Martires​
  • June 27 – SM City Bataan (Trabaho at Negosyo)​
  • June 30 – SM Center Muntinlupa

Schedules and participating malls are subject to change without prior notice. For updates and the latest list of participating malls, visit the SM Supermalls Job Fair Page or follow SM Supermalls’ official social media pages.

Whether you are a fresh graduate, graduating student, first-time job seeker, career shifter, or experienced professional, there is an opportunity waiting for you.

A Continuing Partnership for Nation-Building

This Independence Day, SM and DOLE continue with their shared mission: creating opportunities, developing skills, and helping more Filipinos build better futures. More than matching jobs with talent, the partnership empowers people to support their families, strengthen their communities, and contribute to national progress. Together, SM and DOLE continue to prove that when the public and private sectors work hand in hand, opportunities grow, communities thrive, and the nation moves forward.

Visit the nearest SM Job Fair this June and take the next step toward your career journey. 

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Business Talk

Successful Job Fair at SM Dasmariñas Builds Momentum for Nationwide ‘Araw ng Kalayaan’ Event

SM Supermalls and its valued partners successfully mounted the SM Group Job Fair at SM City Dasmariñas last May 27, bringing together aspiring applicants, employers, and career opportunities under one accessible venue.

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5 Reasons Shoppers are Obsessed with the Bulawan Trade Fair at SM Bacolod

The Bulawan Trade Fair is officially in full swing at SM City Bacolod, drawing shoppers, creatives, and supporters of local craftsmanship into a vibrant showcase of Negrense artistry, innovation, and entrepreneurship. Following a successful opening day turnout, the three-day fair continues to spotlight proudly local products and meaningful stories from MSMEs across Negros Occidental — proving why this event deserves a spot on everyone’s weekend plans.

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Government Service Express Expands to SM Center San Pedro

SM Supermalls, in partnership with the City Government of San Pedro and key national government agencies, officially inaugurated the Government Service Express (GSE) at SM Center San Pedro on May 25, 2026—further expanding access to essential public services through a convenient, one-stop hub within the mall.