The present situation has opened the door for fathers to play a more vital role in their child’s growth and development. With them spending a lot more time at home than ever before, dads can now share the load in running the household with their partners. Research has shown that parent-child interactions in the early ages can lead to more positive cognitive and socio-emotional benefits and more are recognizing the unique benefits of father-child play.
As parents and kids gear up for a new school year, they are faced with many adjustments during these challenging times. Today, online learning has become the norm; home is the new school and video conferences are the new classrooms. With its commitment to nourishing champion ambitions in sports and in life, MILO is set to hold the MILO Home Court Huddle – an insightful and helpful parenting webinar to talk about the “Holistic Health of Kids sa ‘New Normal’”, tackling how today’s young champions can be physically, mentally, and emotionally well, even at home.
Parents are constantly on the lookout for valuable activities their kids can engage in, especially during the summer. This year’s circumstances are very different from families urged to stay home and prioritize their safety. However, there are other ways for parents and kids to make the most out of their time at home through physical activity. The MILO Sports Clinics Online is a newly-introduced digital platform that aims to make the fundamentals of sports more accessible kids and parents, under the tutelage of professional coaches—all for free!
MILO Philippines officially welcomes Carlos Edriel “Caloy” Yulo as its newest Champion. A gymnastics world champion, Southeast Asian Games gold medalist, and 2020 Olympian, Yulo joins a roster of decorated, world-class athletes who have continuously showcased excellence in their sport and have served as an inspiration for young children everywhere. The newest MILO Champion stars in the brand’s latest campaign that encourages moms to unlock the inner Champion in their kids and achieve their dreams with Yulo’s true-to-life story of overcoming hardships and constantly striving to get better. The ad ends with the launch of MILO’s NEW, more delicious Champion Formula, with more Champion Energy Nutrients to help fuel tomorrow’s champions.
It’s year 2 for MILO Philippines Road to Barcelona. Partnering with FC Barcelona (FCB), a globally-renowned football club, the successful launch was held at the MILO Stadium of Kidzania Manila. The values-driven program’s local invitational camp was recently done at the Cebu City Sports Center last September 8-9 and more than 160 girls and boys ages 10 to 12 from around the country participated in the world-class football camp.