Rebisco Crackers Pasobra Pack – Enjoy a Snack and Give Back

A lot of people take food for granted. Some don’t care that food wasted could have been a blessing for those who are struggling to find even just one meal a day. It’s a constant struggle for many Pinoys and if only we can share the joy of eating and can give back, it would be of big help to those in need. That’s why Rebisco Crackers Philippines started a campaign dubbed as the Pasobra Pack which aims to bridge the nutritional gap of Filipino children.

Rebisco Crackers Pasobra Pack - Enjoy a Snack and Give Back

For many Pinoys, satisfying hunger is one thing; ensuring that the food is nourishing is another challenge altogether. This nutrition gap can lead to deficiencies that deprive a growing child’s body of proper nutrients needed for growth and brain development.

Pasobrang love

Recognizing this need, local snack manufacturer Rebisco is pitching in to help make a difference in the lives of young Filipinos.

For every purchase of a Rebisco Cracker 200g handy pack aptly dubbed as the Rebisco Crackers Pasobra Pack, the company allocates a portion of the proceeds for the production of specially fortified biscuits. These ‘nutribiscuits’ are formulated with much-needed micronutrients—particularly iron and iodine—that help equip school-age children to be physically healthy and mentally active.

Rebisco Crackers Pasobra Pack - Enjoy a Snack and Give Back
(L-R) Dr. Ivee Perez – OIC – Chief, SGOD, Dr. Aurelio G. Alfonso – OIC-Assistant Superintendent, Erwin Panergo – Program Specialist, Rebisco Foundation, Inc., Agnes Hernia – Head of Ad & Promotions, Rebisco, Krista Romero – Brand Manager, Rebisco Crackers, Katherine Simundo – Marketing Group Head, Rebisco, Ronson Dy – Community & Government Relations Lead, Rebisco, Rey G. Delos Reyes – Marketing Director, Rebisco, Lulu dela Peña – Head of Marketing Communications, Rebisco, Dr. Cecille G. Carandang – OIC-Schools Division Superintendent, Dr. Naohmie Rivera – Principal, Sto. Nino Elementary School, Ms. Erma Queja – Principal, Gabriela Elementary School, Dr. Nimfa Narcise – Principal, Bagong Silang Elementary School

Rebisco has teamed up with the Department of Science and Technology-Food Nutrition Research Institute (DOST-FNRI) to develop these nutritious biscuits, formulated to address the micronutrient deficiency problem prevalent in indigent communities.

“Rebisco products are meant to be shared,” Rebisco President Jonathan C. Ng said. “As Filipinos, our culture of sharing goes beyond our immediate families and circle of friends. We want to tap into this giving spirit and enjoin our consumers to make something as simple as snacking count for something that makes an impact on the lives of Filipino children.”

Pilot feeding

Rebisco recently unveiled this advocacy program via the Department of Education (DepEd) Caloocan Division’s Oplan Kalusugan Program. The first batch of specially fortified biscuits was turned over during the launch event held at Bagong Silang in Caloocan, where Rebisco also set up a sampling booth for residents and students.

Rebisco Crackers Pasobra Pack - Enjoy a Snack and Give Back
Rebisco Marketing Director Rey G. de los Reyes talks about the Pasobra Pack campaign during the turnover at Bagong Silang Elementary School.

For the current academic year, Rebisco is providing nutribiscuits, supplemented by main meals from DepEd to a total of 871 students from Grades 1 to 3 in three Caloocan-based public schools: Bagong Silang Elementary School, Gabriela Silang Elementary School, and Sto. Nino Elementary School.

“We’ve been creating well-loved biscuits for over five decades now, and we want to be able to lend our expertise to a greater cause,” Ng added. “As a proudly homegrown brand, we are committed to doing our part to empower this country’s future generation of Filipinos. With the continued support of our consumers, we are confident that we can truly make a difference.”

For the month of July, Rebisco has produced enough nutribiscuits for 1,120 children that will cover 120 days starting the 2019 school year. The snack food giant is continuously working to increase this number to help feed more children.

Every purchase of the Rebisco Crackers Pasobra Pack is equivalent to one biscuit for one school day.

Check out facebook.com/RebiscoCrackersPhilippines for more information.

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