Business Talk Lifestyle

ELRO Retail Corporation Hailed Number 1!


To become number 1, the best of the best, the top sales producer locally and internationally is not an easy task. Congratulations to ELRO Retail Corporation for bagging a string of prestigious awards that recognizes their marketing and sales leadership in the Philippines and across the region.

ELRO was hailed as the Number One Sales Producer for the Oceania and Asia Region, in the recently concluded Grendene World Sales Convention held at the Sofitel Rio De Janiero in Brazil.

ELRO Retail Corporation wins big in local and international tilts
Francisco R. Elizalde, ELRO Retail Corporation President and Magno Kleber de Freitas, Grendene Export Manager

The Grendene World Sales Convension is organized by Grendene S.A. – manufacturer of Ipanema, Grendha, Rider, and Zaxy brands of footwear – as the company’s way of recognizing the initiatives and accomplishments of its global distributors and international representatives. It acknowledges not only the attainment of sales goals and targets, but also recognizes how the brand promise of Grendene’s portfolio of footwear – known for their strong personality and brand recognition – is maintained in various markets around the world.

Meanwhile, Bambu retail store, home of the famous Brazilian footwear brands Ipanema, Grendha and Rider, was recently bestowed the Marketing Excellence Award for its hub located at the Ayala Harbor Point Mall in Olongapo City. With this year’s theme “Designing for Retail Tomorrow, Today,” The Ayala Merchants Rewards Program recognizes the achievements and innovations of Ayala Malls’ merchant partners who have made significant contribution in the retail industry.

Furthermore, Bambu received the coveted Most Outstanding Retailer of the Year Award, Fashion Shoes and Bags – Small Category, during the 2015 Outstanding Filipino Retailers and Shopping Centers of the Year Awards Night held at the Marriot Hotel, Manila. This prestigious award, given out by the Philippine Retailers Association (PRA), the largest organization of the country’s top retailers and prime movers, in partnership with the Department of Trade and Industry (DTI), cites the outstanding performance of local retailers that exemplify the best business models as well as good ethical practices in their operations.

ELRO Retail Corporation wins big in local and international tilts
From left: Belinda Benghui, PRA Auditor; Adrian Cristobal, DTI Secretary; Francisco R. Elizalde, ELRO Retail Corp. President; Wricks Recario, ELRO Retail Corp. Sales Division Head and Arthur Coronel, PRA Vice President

“These awards bestowed on us by Grendene, AyalaMalls, and the Philippine Retailers Association, serve to inspire us to further push the brands that we carry,” states Francisco R. Elizalde, ELRO Retail Corporation President. “It forces us to remain innovative and dynamic as we respond to changing customer needs.”

ELRO Retail Corporation, founded in 2005, is an established player in the footwear retail and distribution industry in the Philippines, and is committed in providing excellent service and uncompromising professionalism to all its customers.


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