The Philippine International Pyromusical Competition 2026 is back and it is bigger than last year. Set at the Seaside Boulevard of SM Mall of Asia, the country’s biggest fireworks competition levels up into a fully maxed out experience built for how Gen Z shows up, hangs out, and shares moments.
February is giving MSMEs their well-deserved main-stage moment — and SM Supermalls is here for it. Together with long-time strategic partners — Department of Trade and Industry, Philstar Media Group, and Go Negosyo — SM Supermalls continues to open doors for Filipino entrepreneurs through mentorship, market access, and purpose-driven platforms that help businesses grow with confidence.
With the Southeast Asian (SEA) Open Short Track Speed Skating trophy’s Philippine return, SM hopes the country’s success at the international derby captures a crucial window of opportunity to further enrich local skating talent.
Building on the first-ever Matcha Fest held at the Mall of Asia last year, your most loved, SM Supermalls returns with a larger, better, and more maxed experience celebrating all things matcha! SM Supermalls’ Matcha Fest 2026 is a great space for specialty cafes to connect with matcha fanatics. Local vendors get a chance to showcase their creativity to eager customers who want to explore the different varieties of the beloved Japanese green tea across your favorite SM malls.
The year is officially underway, and it’s looking good. 2026 is already taking shape through everyday moments, familiar routines, and plans that are finally happening.
This is no quiet reset or a low-key start, it’s a hard launch to show up, step out, and strut through the year with confidence.
For the new year, let’s raise the standards.
This is the year you stop making compromises when it comes to your cravings. No rushed decisions. No “this is good enough.” And more importantly, no more meals that feel like an afterthought.
Building on strong MSME momentum in 2025, SM Supermalls is entering 2026 with a renewed and sharped focus on empowering Filipino entrepreneurs, leveraging its nationwide mall network to create tangible growth opportunities for micro, small, and medium enterprises (MSMEs).
Pickleball continues to find its home in SM Supermalls.
Through the SM Sports and Lifestyle Center (SLC), SM expands its permanent pickleball court locations to SM Center Shaw and SM Center Muntinlupa, giving the all-inclusive sport, its athletes, and enthusiasts even more venues for their next friendly or competitive matches. Because of this, SM closed 2025 with 61 court locations across the Philippines with 37 total permanent courts—the largest among mall operators.
This February, SM Supermalls brings together two of the most joyful occasions of the season—Chinese New Year and Valentine’s Day—for a month-long celebration that’s all about love, luck, and unforgettable experiences. Welcome the Year of the Horse with festive finds, romantic moments, and prosperity-filled activities designed to make every visit extra meaningful!
SM Prime Holdings, Inc. (SM Prime) continues to lead the way in sustainable property development, delivering low-carbon office spaces and climate-smart retail environments through energy efficiency initiatives, on-site renewable solutions, and strategic long-term partnerships.