World Vision and Procter & Gamble “Pag-asa sa Basura” Campaign

World Vision and Procter & Gamble (P&G) Philippines together with Department of Education Malabon Division Office launched the Pag-asa sa Basura campaign, a sustainable waste collection and recycling system targeting several schools in Metro Manila. The project will be done in 25 chosen schools in Malabon and Quezon City.

The participating schools will be outfitted with school-based materials recovery facilities (MRF) for various solid waste materials including sachet packaging. The students who will be participating in the campaign are encouraged to bring sachets to receive incentives such as school supplies. Furthermore, the profits that will be collected from the MRF will be used for Water, Sanitation and Hygiene (WaSH) programs like improvements in their handwashing facilities and WaSH education.

This initiative will not only be benefiting the children but also saving the environment with the goal of preventing at least one million pieces of sachets going to the ocean. Educators, students, and parents will also be trained on the principles of solid waste management specifically recycling.

Official representatives who joined the event were Cynthia Ayles, Schools Division Superintendent/ OIC of DepEd Malabon, Eliseo Raymundo, Head for School Governance and Operations Division, Anna Legarda, Head of Communications of Procter & Gamble, Jun Godornes, Resource Development Director of World Vision Philippines, and Principals from the 20 participating schools in Malabon.

World Vision


“World Vision Philippines is so blessed with the success of all of our initiatives with our partners and on behalf of our organization, I would like to thank them for their unwavering support to our advocacy. Let’s continue to work together for the Filipino children,” said World Vision Philippines Executive Director Rommel Fuerte.

To know more and support World Vision Philippines activities, visit www.worldvision.org.ph. You may also follow worldvisionph on Facebook and @worldvisionphl on Instagram for updates.

About World Vision

World Vision is a global Christian relief, development and advocacy organization dedicated to working with children, families, and communities to overcome poverty and injustice. World Vision serves all people, regardless of religion, race, ethnicity, or gender.

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