Last June 26 to 30, Wacoal held a five-day interactive exhibit where they launched their latest campaign called Wacoal’s Women of the World. 30 remarkable women from different fields were honored and shared their stories of hard work and success. Some of them talked about their personal journeys, challenges and how each and everyone made their marks in their chosen fields.
Aside from moving stories and engaging discussions, each day of the interactive exhibit was packed with activities and concepts that further showed the company’s value for freedom – freedom to explore, move, and have fun.
Part of the campaign’s amazing roster of individuals includes sports broadcaster and enthusiast Dyan Castillejo, an advocate of renewable energy Ruth Yu Owen, campaigner of strong social responsibility and designer Zarah Juan, and visual artist Celeste Lecaroz.
The venue featured travel-inspired photobooths and made attendees feel like they have traveled to top international destinations where Wacoal has established its presence. Guests posed in front of Eiffel Tower of Paris, New York’s Statue of Liberty, as well as the Cherry Blossoms of Japan – right at the exhibit. The setup comes in 3D effect, with real elements like park benches, boats, and even a Sakura tree to mimic that ideal travel photo.
For more information about Philippine Wacoal Corporation, like and follow them on:
Facebook @PhilippineWacoalCorp and Instagram @wacoalph. To know more about the stories of the 32 Wacoal’s Women of the World, visit wacoalwomen.com