Recognizing the rise of anti-microbial resistant (AMR) bacteria as a global public health threat, Generika Drugstore embarked on a long-term, comprehensive campaign against it since June 2014. Enabled by Administrative Order 42 (2014) under the Aquino Administration, they have achieved notable in-roads in curbing the rise of AMR in the country – a health threat caused by the excessive and inappropriate use of antibiotic medications. To honor these efforts, the Department of Health (DOH) rewarded Generika Drugstore with a first-place award in AMR Warriors 2016: Best Practices to Combat Antimicrobial Resistance – Industry Setting category. Generika was the only drugstore contender in a category dominated by multinational manufacturing companies.
