SM Sweet 60 Weekend Party #AweSM


It was a sweet night of visual feasts, colorful desserts, fun games and amazing performances as SM celebrated the “Sweet 60” weekend party, held at SM Mega Fashion Hall, as part of its continuing #AweSM 60th anniversary.

SM Sweet 60 Weekend Party #AweSM

The “Sweet 60” activity area featured interactive play experiences, where shoppers immersed themselves in a fantastic wonderland of colors and desserts. In partnership with Boysen, Fruits In Ice Cream, The Dessert Museum, and The Lost Bread, SM Megamall’s #AweSM Weekend Party was an Instagram wonderland where everyone splurged on dessert treats and freebies and snapped photos at the different activity stations.

Welcoming everyone to the event were SM Supermalls COO Steven Tan; SVP for marketing Jonjon San Agustin; and SM Megamall AVP for operations Christian Mathay.

SM Sweet 60 Weekend Party #AweSM

Among the performers were the National University (NU) pep squad, top singers Frenchie Dy, Radha and Bituin Escalante, Ramonne Rodriguez of The Voice, and SM Little Star Annastacia Penny.

The event also featured a giant logo projection mapping at SM Megamall’s façade along EDSA to celebrate SM’s 60th anniversary. SM shoppers can look forward to a 6-month-long celebration and #AweSM deals and surprises in all 70 SM malls nationwide.

For more info about SM #AweSM 60 years, visit SM Supermalls Facebook page or check out

For exclusive news about SM Supermalls, visit or follow SM’s official social media accounts on Facebook, Twitter, and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your AweSM moments at SM, then use the 60th anniversary’s official hashtag #AweSMoment


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