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Food Talk Lifestyle

BEST & NEW FIRSTS IN METRO MANILA at SM Supermalls

What’s better than a full stomach? A heart made even more fulfilled—thanks to all these new and absolute must-try restaurants headlining in the Metro.

This month of July, the cravings never stop as SM continues to welcome new firsts and flagship stores, with restaurants ready to serve you only the best of dining experiences. From the freshest concepts to the most crafty dishes, each restaurant offers a unique culinary journey you won’t want to miss. Whether you’re a food enthusiast or simply in search of something new, SM has everything to satisfy your cravings.

From Artisan Hands to Your Everyday Moments 


There’s a certain magic in food made with heart—from the slow preparation to the flavors that linger. Whether you’re craving comfort food or something new, SM Supermalls brings together a mix of dining spots where care and craftsmanship are always on the menu.

  • % Arabica at SM Podium – Expand your caffeine horizons with % Arabica. Featuring the finest Arabica coffee beans and a calm, minimalist decor. It’s the perfect spot to grab your drink to-go and snap a cute Instagram-worthy photo.
  • The Matcha Tokyo at SM Mall of Asia – Starting off fresh with its first flagship store, The Matcha Tokyo expands its presence here in Manila as it continues to deliver its proud selections of purely organic matcha, complete from beverages to desserts. 
  • Hoshino Coffee at SM Mall of Asia – For our coffee lovers, inspire your everyday with some rich and aromatic tasting notes from Hoshino Coffee—featuring its signature hand-dripped blends and souffle pancakes. Enjoy your caffeine fix paired with desserts and dishes you’ll love.


Your Next Asian Craving Starts Here

Craving for some flavorful soup? How about some katsudon? Enjoy a month of tasteful feasts with these new Asian restaurants set to make the dining scene in SM City North EDSA and SM Mall of Asia more vibrant than ever. 

  • Shaburo 21 at SM Mall of Asia – Delight in a solo hot pot experience with Shaburo 21—a stylish, single-serve shabu-shabu restaurant which opened their first-in-PH store. Originating from Korea, they offer a range of quality meat and fresh vegetables paired with their house-special sauces.
  • Katsudonya Saiko at SM City North Edsa – Experience the best katsudon in town at Katsudonya Saiko. With its upscale interiors and authentic Japanese flavors, you’ll feel transported to the Land of the Rising Sun with every lip-smacking bite. Oishii!

Your Food Favorites, Made Extra Special 

We understand that you deserve the best—and that’s exactly what we’re serving: indulgent food in a great ambiance. Check out these newly opened and freshly upgraded restaurants at SM Aura and SM Mall of Asia.

  • Kiwami: Japanese Master Kitchens at SM Mall of Asia – Speaking of the best, the ultimate dining destination for everything Japanese cuisine just recently opened their biggest space yet, here at the SM Mall of Asia. Kiwami: Japanese Master Kitchens offer a variety of food options through their lineup of famous dining spots from across Japan. Featuring restaurants like Koyo, Yabu, Ippudo, Hannosuke, Hachibei, fully satisfy your cravings for Japanese food to your heart’s content.
  • Niku Niku Oh!! Kome at SM Mall of Asia – This new restaurant is a must-visit omakase-style hamburger steak chain centered on serving quality beef cuts directly imported from Japan—ground daily and prepared live!
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Business Talk

DTI and SM Supermalls Highlight Philippine Coconut Industry Trade

The Department of Trade and Industry (DTI), together with the Philippine Coconut Authority, proudly launched the 2025 COCONUT Philippines Trade Fair from August 28 to September 2 at SM Megamall, shining the spotlight on one of the country’s most iconic and powerful agricultural assets—the coconut.

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Lifestyle

SM Supermalls’ Bold New Era: All for You

SM Supermalls marks 40 years of retail leadership with a bold roadmap: to deliver one flagship mall every year from 2026 to 2030, transforming malls into future-ready spaces that anchor regional growth. Alongside these landmark projects, SM is investing over PHP150 billion in 16 major redevelopments and 12 new lifestyle malls, ensuring its entire portfolio evolves into greener, smarter, and more people-centered destinations by 2030.

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Business Talk

VIYLine MSME Caravan Rolls Into SM City Masinag

The VIYLine MSME Caravan is bringing its vibrant showcase of local entrepreneurship and proudly Filipino products to the east as it lands at SM City Masinag this September 17–23. Organized by VIYLine Group of Companies together with SM Supermalls, the caravan has become a well-loved platform for micro, small, and medium enterprises (MSMEs) to shine in some of the country’s busiest malls. From beauty and wellness essentials to fashion finds, home must-haves, and foodie favorites, shoppers can look forward to discovering the creati vity, resilience, and grit of Filipino entrepreneurs.

Members of the dance group Mastermind—Jepoy Pelingo, David Inere, Ericson Apelado, Cedrick Mateo, Emil Kristian, Raymund Arago, and Kristian Vienn Gonzalez—energize the crowd with a special performance during the caravan’s opening program. Mastermind is known for their viral dance covers and creative collaborations with local brands.

The caravan has already made waves in its earlier stops across Luzon—including SM City Dasmariñas, Bacoor, San Pablo, Santa Rosa, Calamba, Fairview, Cabanatuan, and Muntinlupa—drawing enthusiastic crowds eager to support local brands and meet influencer-entrepreneurs.

“At SM, we are proud to partner with VIYLine in championing MSMEs by giving them spaces where they can thrive, connect with customers, and grow,” said Joaquin San Agustin, Executive Vice President, SM Supermalls. “The caravan has proven that supporting local is not just a trend, but a movement.”

Expect a lively week at SM City Masinag, complete with interactive booths, meet-and-greets with influencer-entrepreneurs, and budol-worthy deals that celebrate the best of Filipino MSMEs.

All eyes were on stage as VIYLine’s roster of influencer-entrepreneurs gathered for a special meet-and-greet at SM City Muntinlupa. Students, fans, and young shoppers filled the venue with excitement, eager to catch a glimpse of their favorite celebrities while celebrating the entrepreneurial spirit of the VIYLine MSME Caravan.

Catch the VIYLine MSME Caravan at the Upper Ground Level of SM City Masinag from September 17 to 23. Support local. Shop with purpose. Celebrate Filipino talent at the VIYLine MSME Caravan.

About SM Supermalls MSMEs

Celebrating 40 Super Years of Evolving With You, SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 88 malls nationwide—marks a new era of connecting communities and redefining the malling experience through sustainability, innovation, and inclusivity. MSMEs are everywhere in SM Supermalls. From pop-ups to trade fairs, they transform our malls into launchpads of innovation, creativity, and entrepreneurship—fueling energy, ideas, and everyday experiences. Be part of this success story—visit msme.smsupermalls.com or email customercare@smsupermalls.com to grow your business with SM today!

Categories
Lifestyle

BEST & NEW FIRSTS IN METRO MANILA: Trends in Lifestyle + Fashion

your weekends from errands and get ready to fill-up your must-visit list with all these new crazes at SM Supermalls.

Categories
Advocacy

SM and DOST Lead the Future of Sustainability through SUSTEX 2025

SM Prime Holdings, Inc., through SM Supermalls, in partnership with the Department of Science and Technology (DOST) and ARISE Private Sector Alliance for Disaster Resilient Societies officially staged the inaugural SM Sustainability Expo (SUSTEX 2025) at the SMX Convention Center Aura, Taguig.

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Lifestyle

Top 3 Things You Can’t Miss at HIMBON: The 39th Negros Trade Fair

Culinary Creations by Rising Negrense Chefs – Two Negrense talents wowed the crowd and stole the spotlight during the media launch of Himbon: The 39th Negros Trade Fair last Aug 26, 2025—and their names are worth remembering. Their gastronomic menu was just a taste of what’s possible: innovative, world-class, and proudly Negrense!

Chef Cara

Chef Cara Davis (Halong, Makati) – trained in Michelin-starred kitchens from New York to San Sebastián, she now fuses bold Asian flavors with her Mexican culinary background.

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Food Talk Lifestyle

SM City East Ortigas New Hangout Spot Brings Together Food, Art, and Play in One Hub

From global bites and steaming hot pot to bold mural backdrops and barkada game nights, this East-side hub is built for every kind of hangout. 

SM City East Ortigas Hang Out
Categories
Advocacy

SM Prime Launches Manual for a Waste-Free Future

The SM Prime Holdings, Inc. (SM Prime) campaign for a Waste-Free Future and its Recyclable, Disposable, Compostable, or RDC model aims to make segregation simple, easy, and actionable. 

Categories
Entertainment

Celeb Moms Join Jolina Magdangal in New Show Mommy, G Ka Na?


With the school year officially in full swing, GCash is turning the spotlight on moms with the launch of Mommy, G Ka Na? – a brand-new series hosted by actress, talk show host, and supermom Jolina Magdangal-Escueta.