The mission of the global Johnson and Johnson organization is to change the trajectory of healthcare. Here, in the Philippines, Johnson & Johnson (Philippines), Inc. (J&J Philippines) has made it its mission to help make healthcare more accessible and encourage better health among Filipinos of all ages and life stages. Central to encouraging this world of well among Filipino families are mothers who very often are its nerve center, who provide nurturing and care as she ensures that brighter future for her family.
Understanding this, J&J Philippines ensures that helping empower mothers to help shape healthier families is given focus each year, both in the workplace and through partnerships with individuals and organizations that are instrumental to success.
For decades, J&J Philippines has offered innovative products that address various delicate skin concerns of babies, demonstrating their proper use through initiatives such as The Baby First Bath Program where mothers are educated to choose the right products for their babies in order to ensure optimal development of their newborn’s skin, combined with touch therapy for their overall development. Through an ongoing partnership with the Mother and Child Nurses Association of the Philippines (MCNAP) and the Integrated Midwives Association of the Philippines (IMAP), frontliners are educated on caring for a baby’s delicate skin. Last year, the program reached over 308,000 births or 29% of the estimated 1.05 million births in the Philippines, and intends to reach 240,000 births in 2022.
On Mother’s Day this year, J&J Philippines celebrated mothers everywhere through #DiKaNagiisa, a campaign that communicates how motherhood knows no age, gender, status, and race, but is defined by the immeasurable love for their children. Central to the campaign was a video that tugs at the heartstrings, featuring a diverse set of mothers singing a lullaby to their children. J&J Philippines’ ambassador Anne Curtis-Heussaff led partner Mombassadors and J&J’s own female employees in sharing the celebratory Mothers’ Day video on their social media assets along with their own renditions of the lullaby.
Core to J&J Philippines’ commitment to being a trusted partner of mothers across the country beyond events such as Mother’s Day, is the Johnson’s Mombassador Program which connects with Filipino moms to educate and inspire, establish a deep sense of connection and understanding of the multiple challenges motherhood brings, as well as provide more information on the science and innovation behind JOHNSON’S® baby products that live up to its pure, mild, and gentle promise.
Brand-hosted eCommerce and Facebook live sessions such as those recently held by both JOHNSON’S® baby and Aveeno Baby have been successful in connecting with consumers through partnerships with eCommerce platforms. With the participation of medical experts and real moms, these Facebook live sessions have tackled numerous product-related questions, tips about motherhood and caring for a baby, as well as busted myths related to baby care.
“J&J Philippines has a long-standing commitment to helping women thrive. Special focus is given to mothers who are responsible for nurturing and caring for their families and children. Beyond the partnerships and programs that we pursue nationwide, we also empower our very own mothers in our own workplace. Across our organization, we are committed to the health and well-being of our employees and support them through various programs in fulfilling their responsibilities to their families,” shares Rezel Aquino, J&J Philippines Marketing Director.
Key initiatives focused on empowering mothers within the J&J Philippines workplace include those geared toward personal and work advancement; a Breast Milk Shipping Program for mothers who are on business travel; Employee Assistance Programs; Lactation Rooms for breastfeeding moms; a Child Care Center; Mommy Exercises at the Live for Life Gym; and various educational tools and information through the J&J Website and babycenter.com. “As the J&J Philippines Mothers’ Day campaign communicates, Wala sa dugo ang pagiging nanay, kung hindi sa pagmamahal na tunay. By putting moms at the center of how we operate through all these years, we continue to listen and learn from them to understand how we can better support them in their roles. We embrace that mothers are the catalysts for a healthier world, and we are committed to helping provide them with the right tools, products, and information that will help them thrive,” adds Rezel Aquino.