Business Talk

Make Bayad Part of your Complete Shopping Experience at Shopwise


As the pioneer and trusted brand for bill payment services in the Philippines, Bayad takes on a more proactive approach in amplifying its “Pay Anywhere” stance, offering a whole suite of financial products and solutions.

Despite the massive shift to digital payments during this time of the pandemic, Bayad equally ensures the availability of its physical touchpoints to cater to Filipinos who still depend on cash transactions.

Aside from its Bayad Centers, Bayad has continued to partner with several industries to offer the convenience of over-the-counter transactions. In line with this, Bayad has intensified its partnership with Robinsons Retail Holding, Inc. as it recently relaunched its supermarket brand, Shopwise, establishing its name into an International Grocery Shopping Center, that offers a wider selection of imported and local products.

Bayad Shopwise

The said partnership then enables the perks of having to pay bills at Shopwise Business Centers, making the shopping experience a one-stop-shop solution for customers who are always on the go.

Through Shopwise’s interoperability with Bayad, its Business Centers now accepts bill payment services covering brands from household utilities, government contribution, bank loans, and credit card payments. 

Apart from these, they also accept airline ticketing payment services and loading services for telecommunications and transportation.

A group of people posing for a photo

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In first photo (L-R): Mr. Dennis G. Gatuslao – Bayad Chief Commercial and Marketing Officer, Ms. Arlene Dela Torre – Bayad Head of Group Accounts, Ms. Rosalyn L. Bilog – Robinsons Front End Systems Manager, and Mr. Wendell Kristian P. Labre, Bayad Head of Corporate Branding and Marketing Services.

Bayad President and CEO Lawrence Y. Ferrer shared “We at Bayad are keen on providing efficient and secured financial solutions as we respond to the ever-changing needs of our customers and stakeholders. As Filipinos gradually navigate their way into the new normal and adjust their way back to a face-to-face lifestyle, we continue to strengthen our partnership with brands like Shopwise to foster a better customer experience and drive financial inclusion.”

“We value not just the way people do payments but also all the activities associated with payments.”, added Ferrer.


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“For us at Shopwise, we make it a priority to offer to our customers the convenience and access to vital services such as bill payments. Through this convenient service offering from Bayad Center, who has been our trusted partner to deliver value-added services to our shoppers, we ensure that a customer’s trip to Shopwise becomes worthwhile and a truly satisfying experience for them,” shared Stanley Co, managing director of the Supermarket segment of Robinsons.


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